In the second episode of the Big Pete documentary series, data specialist Jonathan Whitmore of Opta and legendary goalkeeper Petr Čech explore the dramatic evolution of football data analysis. The conversation traces the journey from manual paper spreadsheets and VHS tapes to the millions of data points now processed almost in real time. The key question: to what extent can numbers shape how the game is played, influence coaching decisions, and alter perceptions of star players? And where does intuition and the human factor still have a vital role?
Whitmore explained how artificial intelligence is now a cornerstone of his workflow and how football analysis could evolve even further with the data being collected. “In the past, searching for and processing information could take hours, but today automation is essential. Some tasks are already handled by AI, although manual review is still required. That creates a heavy workload, but at the same time, quality and speed have improved enormously. In the future, we might reach a point where the system directly recommends tactical changes to a coach—for example, adjusting the formation because it would increase the team’s chances of scoring in a specific area. This is all supported by specific numbers that show, for instance, a potential 15% increase in success probability.”
According to Whitmore, football analysis has reached a completely different level. “Many people think data is only about the number of touches, passes, or shots. Today we also analyze movements without the ball, runs behind the defense, and any action that could destabilize the opponent’s defensive line. Practically every detail can now be measured, allowing us to assess its impact on the match.”
The growing reliance on AI is not limited to post-match breakdowns. It is increasingly used in scouting, injury prevention, and even in-game tactical suggestions. Whitmore emphasized that while numbers are powerful, the human element remains critical in interpreting them and applying them in the high-pressure context of a live game.